SEO means Search Engine Optimization. That means using your most important keywords and keyword phrases on your storefronts to tell the Google engine how it should be viewing YOU in the scheme of things.
Remember, because Google is an ENGINE, just like any engine, you can tell it what to look for your on your website when it visits, what’s important, the “right” and best placement of those elements, and the best strategy to build your rankings.
You may have already heard of Pay-Per-Click, which is another strategy for getting the same result. But, as it says, it’s a paid service (called Adwords provided by Google or Facebook Advertising by Facebook).
The type I’m talking about here is called “Organic SEO”, meaning you just fix everything just right and Google rewards your efforts with higher page ranking position.