Did you know that companies that blog have 55% more visitors? The facts speak for themselves: Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.
First, business blogging helps you in respect to search engine optimization (SEO).
The more blog posts you publish, the more “indexed” pages you create for search engines to display in their results. In other words, business blogging helps you rank in search engines and get found when people search for industry-specific products or services.
Thus, the blog enables you to attract “organic” traffic and familiarize people with your business. BTW Organic traffic is the traffic you gained when someone typed in some search keyword phrase, and Google sent them to you. (That’s very cool IF YOU ARE RANKED near the top for that keyword phrase).
In blogging, frequency of publishing blog posts matters a lot. Research has shown that businesses that blog 16 to 20 times per month get over two times more traffic than those that blog fewer than four times per month. THAT should be very relevant to you.
Another other essential element of attracting more traffic through organic search is optimizing your blog posts. Make sure your blog titles incorporate industry keywords that people enter in search engines as they conduct research. Don’t know those? Read this article to help you.
What is the most important search engine keyword that you have not yet blogged about? Consider the cornucopia of keywords about your business. Take any of them keyword, and write a blog post about it. Blogging is a great tool for driving search engine traffic. Take advantage of it! (More on this later).
Your blog is an asset that positions your credibility. If you have some industry-specific information to share, a blog will help you earn people’s trust and stay top-of-mind for many in your community.
Name the biggest problem your customers have. With that problem in mind, write a detailed blog post that provides practical and non-product focused solutions. Solve your customers’ problems with content.
When asked about how much blogs affected their purchasing decisions, 71% of respondents said that blogs affect their purchasing decisions either somewhat or very much.
Finally and very importantly, ALWAYS include a Call To Action. Make sure you are matching the content you have written to the offer you want to highlight. In that way, you create a seamless connection between those two and cater to the reader who is ready to learn more about the topic. This is a very natural way of gauging interest and capturing leads. The contextual call-to-action is going to be much more appealing and have a much higher click-through rate to the subsequent landing page.
Guess what’s next! You betcha, my Call To Action. If you need to know more about blogging, call me for some free ideas about your particular industry-specific blogs you should be working on right now. (805) 300-9505. The short conference is free, but you’ll see what I’m talking about.