Don’t Start a Website Without Knowing your Keywords!

Keywords are absolutely vital to your website, your blogs, your Facebook, YouTube, and so on. Keywords are the silver bullets that drive visitors to your website. Furthermore, the keywords that you use should be carefully aligned with your niche, that is, your specific service and/or product for them to be effective.

So how do you get those keywords which your target audience is using? Before I tell you that, also consider that you should assess the right amount of competition that is appropriate for the size of your keywords.  For example, if I was building a website for a pie manufacturer, I would NOT recommend “pies” as one of my keywords.  The odds of an unknown website appearing at the top of page rankings for a search engine for someone typing in “pies” is infinitesimally small (you’ll be on page 1 million…maybe).  That’s because there are so many bigger players out there that have a greater web presence, have much traffic, and have high enough rankings that “pies” works for them.  However, if one of the pie maker’s long-tailed keywords was “recipes homemade pumpkin pie”, then even as an off phrase with minimal searches still gives a first-page ranking of 5th for sort of a nobody like pickyourown.org.

BUT, ff you have been around forever on the web and dominate your keywords, your likelihood is high that you will come up on page #1 with a single keyword…like “cola”.  As you might expect, Coca-cola comes up #4 out of 278,000,000, (that’s million! pages), preceded by Wikipedia twice and cola.org, a research firm.

Now if you were just paying close attention there, you probably noticed that cola.org took first place–partially because the website itself contained only the name of the search key…that’s important to the search engines, and therefore to you.

Find keywords that fit your website project size.  Plan your website according to how fine a niche you can manage. What you should consider is defining your keywords before you even THINK about choosing a website name, unless you already estimate that your website name is your niche already.

Choose a good research tool (or find a webmaster who can do it for you). Use a keyword tool that will tell you how many people search for your keywords in a given time frame.  The tool should also make suggestions about the different kinds of competition, local or global.  Google Keywords External tool is a good one, more on this below.

Generate “long-tailed keyword phrases”; the more niche-specific, the better. Rather than considering “pies” as a keyword, what kind of pies do you make? So how about “pumpkin pie recipe” or even more bizarre but quite useful “how to pumpkin pie” (yes people type that kind of stuff in too, so don’t limit your options)

Here’s how a keyword analysis should proceed

First, write down all of the keywords relevant to your site (ahem, use Excel).

Next we’re going to take those keywords and enter them into a tool provided for free by Google, call the Google Keyword External Tool.  You can open it up here: adwords.google.com/select/KeywordToolExternal

Now, after you type in your keyword, try “pies”, (and answer the captcha box), you will see many suggestions.

2 columns are important here. The Competition and the Local Monthly Searches (that means the United States if you live here).

The Competition is how many websites are “serving up” those keywords.  The Local Monthly Searches are the number of searches per month, filtered usually your country, device, and language. the whole idea should be obvious…use long-tailed keyword phrases that are high in searches but low in competition–that strategy will push you up into the rankings.

In the final “analysis” Keywords analysis is really something you can do yourself but to be most effective you should seriously consider hiring a Search Engine Optimizing expert (yes, like avwembaster.com).  Call me and we can talk more 805-300-9505.


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