Your Contact Us page is vitally important. Why?
Because it’s actually the second most popular page AFTER the home page (unlike the mistaken belief that your About Us page is what people look at next).
You see, the contact page is where people are going to go to ask a question…
or see where you’re located…
or see how big you are…
They may want to do business with a big corporation…or, just go with someone smaller where they can pretty well accurately guess that the rates will be significantly lower than those at a big corporation.
1. Answer this question: Why should someone contact you? You need to explain why people should contact your business and describe for them how you can help them solve their problems. That should be good incentive to put those reasons right up front on Contact Us page.
2. Have the Business Name, location(s), corporate phone number, fax, mail stops, etc. The Contact Us page should list out all of your business locations, or link to a page that goes in to more detail about each location.
3. Have the people who work for you there (at least those in public view)–a visitor looking for a particular individual in a particular department would save time from the Contact Us page, rather than going through the receptionist. We all know that getting through a receptionist can sometimes be like trying to pass a guard dog and being suspiciously scrutinized every grueling step of the way. But on the flip-side, that may be what they were instructed to do.
4. Provide a form for your visitor to complete. The form (er, e-mail) is a very effective way of succinctly stating exactly why you are trying to contact the business. It’s great for both the sender and the recipient–the sender can take their time to clearly formulate their thoughts and the recipient then can effectively direct the email.
Include the following fields:
- First Name
- Last Name
- Company Name (optional)
Depending on your business, you may want/need their address (careful in making this decision).
5. Blog content. Have some blog content and comments in a sidebar. Your visitor is going to want to know more about you–what better way than to allow them to ponder what you or your company writes about in their blog. Comments are excellent because they show people are interacting with you.
6. A Call to Action. So what do you want the visitor to do AFTER they submit the form? Where do you want them to visit next? This is important because you want them them engaged to learn more. And yes, there are powerful techniques that good webmasters know for controlling their next move. The contact us page should redirect to a Thank You Page that explains when and how you will be contacting them.
7. Social Media. Another good way of getting your visitor to further engage with your website is to allow them social media buttons…even duplicated from above. They will learn even more about you and your company…Who knows, they may even “like” you.