OK, so now that you believe your blog is an important aspect of your business, it’s time to show you exactly HOW to create or choose what makes for good blog content.
Whatever business you are in, you are likely always looking for information about your business—email content, searching/investigating your competitors, fresh ideas for your business, ways to support your clients with documents, links, how-to’s, referrals, affiliates, polls, and maybe even videos.
That’s a lot of information to share with your clients. Let’s break them down and do this blog generation step-by-step.
You get email. Lot’s of it J. Look it over and you’ll see opportunities abound. Your email is a cornucopia of information: you answer questions and give recommendations, receive articles created by others in your industry from those websites to which you have subscribed, get advertisements that you are genuinely interested in, and a plethora of opted-in videos from the gurus and mentors. Even spam that gets you angry can be the source of a hot topic.
Searching/Investigating your competitors
Go to Google. Type in your business using various keywords you use in your business jargon. Look at the highest ranking pages and check out their website. Find any new words or topics that make you want to explore more? Look at THEIR blog. Find any articles you agree with or disagree with? Good stuff for commenting on at you’re your blog.
Fresh ideas for your business
While you’re looking through your competitors, keep an eye peeled for new ideas for your business you may have not thought of.
Support your clients
If you have a document that’s been sitting around from your library, maybe it’s time to resurrect it and provide it to them in a blog article as a download link.
Your gurus and mentors
Just as you are mentor to your clients, you have your favored mentors (it’s a circle you see). Surely they have information you can share—remember, tell your readers the what and the why but not the how; well, sometimes, if you can leverage it into a call to action.
Complementary Websites and products
Remember my blog on how to lookup keywords? If you follow that you’ll find keywords that will put you on the track of complementary material that also is great for building your blogs, and your credibility. For example, if you sold pies, some complementary searches would reveal you could have blog posts on local caterers, recipes, reviews, local festivals and events, fund-raisers, games & contests, pie decorating ideas, even ingredients as health and comfort foods. The limit is only your imagination—and the desire to dominate your industry.
Length of a blog.
Usually the best length is between 300 and 500 words. If it gets too long, break it into Parts 1 and 2, no worries. Too short and you’ll lose readership from under-delivering.
Ever hear of Blog Curation? It’s taking bits of multiple articles and/or blog posts, combining them into a single blog post. Recycling old information (from you and/or someone else) allows your readers to see your information in a new way.
Using RSS Feeds.
If you have an RSS feeder turned on, you can take an interesting article that’s popped up and either request the author to republish it (like they’d say no J) or simply curate it using other complementary articles and posts. I will be publishing in the near future on RSS feeding so stay tuned.
You’ve subscribed to interesting websites. Are these websites of interest to your readers? Not only can you add the link into your list of links (blogroll) but you can likely generate a full blog post with the information.
Call to Action.
Finally, don’t forget the all-important call to action. Invite your reader to comment (yes, please, do comment on this article!) and give them a link to your product or your affiliate product.
Want to learn how to blog hand’s on? Don’t have a blog but would really like one, and then learn how to work with it to better build your business? Then click here.